Wouldn’t you love to have one item in your closet that works for all occasions and when you slip it on, makes you look and feel sensational? That’s the premise of the Diane Von Furstenberg (also known as DVF) wrap dress. This statement piece, which was first introduced to American women in the 1970s, flatters a wide range of body types and three decades later continues to have long-lasting appeal for women of ages.
Beauty And Versatility
Today, Diane Von Furstenberg’s wrap-style dress hangs in the Smithsonian Institute as a testimony of a fashion idea that has transformed the way women think and feel about clothing. When the dress first came into being thirty years ago, it allowed women to embrace their feminine side while still looking polished and professional. The dress accomplished this tricky mix by clothing the body in soft jersey folds that hug the body in all of the right places. The plunging neckline offers a hint of cleavage, while the wrap style tie accents the waist and the curve of the hip. Better yet, fans say that the wrap dress is very easy to put on and comfortable to wear, making it possible for women to dress up without feeling too formal or constricted.
Record Sales
While Diane Von Furstenberg didn’t actually invent the wrap dress – its form is actually the basis of the toga and the kimono – fashion historians do credit her for reinventing it to make it work for modern women who were juggling families and career with little time to focus on themselves, but who still wanted to look polished and well dressed.
When her unique version of this style was first launched in the mid 70s, it did indeed seem to fill a need for women everywhere. The best testament to this fact was the record sales that occurred. In fact, to the surprise of the fashion industry, as well as to Diane Von Furstenberg herself, she sold an impressive five million dresses in just five years.
One Dress Fits All
One particularly appealing feature of the wrap dress, according to fashion experts, is the fact that it can work for numerous occasions. They say that with boots or pumps and a scarf, it is perfect for the office. Add your highest strappy heeled sandals and dangling earrings and you are ready for cocktails. For a day of shopping or running errands, simply opt for ballet flats or flip flops and a tank top underneath. For a completely modern update, some stylists suggest that the wrap dress also looks great on the weekends layered over leggings or jeans.
